OC Music Magazine

David Hooper

Yes, I said guaranteed.  You'll reach up to 7,000,000 listeners.

I'm talking about this offer from Jango.  $10 gets you 250 spins.  $30 gets you 1000.  If you've got $100, you can get 4000 spins.

According to the site, 1000 plays will typically get you between 40 and 80 new fans, whom you'll then be able to contact.

Let's do the math... You get 1000 plays for $30, which is $.03/play.  Let's average the "between 40 and 80 new fans," which the site says is "typical" for this amount of play, and make it 60.

60 new fans for every $30 you spend means you're "buying" a new fan for only $.50.  Not bad.  At that rate, "1000 True Fans" would only run you $500 and you could scale things to get as big as you want...at least until you hit the total number of users who use Jango's service.

Obviously, this is wishful thinking... It's unlikely that you'd have a "true fan" from a single exposure to your music.

Still, this may be a great investment for you.  If nothing else, it's a great way to test your songs and get valuable feedback on how to improve them.  Most musicians never do this and very few have more than 1000 people listen to a song before they spend money, time, effort, and resources releasing it.  If you've got a song that sucks, better to find out now than later...

So, what happens if people hate your music?

One of the things I like about Jango is that you're connected with a "top act" which they're already playing.  For example, if you think you sound similar to U2 and that U2 fans would love what you're doing, you have them play your music for fans of U2. 

But what if fans of the act you associate yourself with think you suck?  In this example, maybe they think you sound a little too much like U2?

All is not lost...yet.  It could be that you've got the wrong people listening to it.  Not everybody likes everything, right?

So I suggest you try again, just to be sure the results you're getting are worthwhile.  And this time, associate your music with another act that sounds "similar but different."  The U2-style sound works, right?  But maybe not for fans of U2...  Those guys don't want the U2-style, they want U2.

That's good feedback to have!

Will Jango get you singed?  Doubt it...but it's possible.

Will Jango make you famous?  Doubt that too.

It will certainly get you some good feedback though and that is worth a lot more than you'll spend here.  If you listen to what people tell you, you'll be helped with both of the things mentioned above and more.

If you've used this service, please post comments below with more information about your experience and the results you had...

 

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